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 <br>With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.<br>
 <br>This strategy is known as [casino](https://tripleoggames.com/employer/interwettenellada/) affiliate marketing, and it is the absolute backbone of the entire industry.<br>
 Defining the Casino Affiliate
 <br>An affiliate is an independent marketer, website owner, or influencer who promotes a specific online casino.<br>
 <br>The casino essentially outsources its marketing efforts to thousands of independent websites around the world.<br>
 Many of the largest gambling portals are simply massive affiliate sitesAffiliates often negotiate exclusive welcome bonuses for their readersThe tracking software uses cookies to ensure the affiliate gets credited
 Understanding Revenue Share (RevShare)
 <br>If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.<br>
 <br>The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.<br>
 Cost Per Acquisition (CPA) Deals
 <br>For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.<br>
 <br>However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.<br>
 Payment ModelHow it WorksRisk Level for AffiliateRevSharePercentage of player lossesHigh (Player might win)CPAFlat fee per depositLow (Guaranteed payment)
 <br>It is a symbiotic relationship that has created countless millionaires on both sides of the digital equation.<br>